Our Kinetic Code is the formula that drives everything we do here at E Squared. 

Primarily it is a set of rules that we follow to ensure that we deliver the highest achievable results for our clients. 

It consists of six unified objectives (the six C's) that guide our design strategy and set out a structured change management plan to unlock an organisation’s potential.

These six unified objectives are divided into two parts: The Potential State and The Kinetic State.

The Potential State is where most organisations sit: full of latent potential that is not yet realised. During this state we take an organisation through three stages: The Capture stage, The Clarification stage and the Control stage. 

The first and second stages capture all of an organisation’s processes and knowledge, and clarifies that information so the organisation’s value chain can be made clear. This allows a company to completely understand itself and its value, providing insight into any areas that are not optimised to their maximum potential. The last stage in this section is control, which gives a company the tools to begin to move forward and realise their potential. 

The Kinetic State is where a company is beginning to release its potential and move towards continual improvement.  It involves the final three C's of the Kinetic Code: Consistency, Continual Improvement and Compliance.

The creation of operational consistency brings about a routine of operational excellence, while forming a continual improvement program driven by the workforce. Once achieved, full compliance with internal and external standards and regulations comes as standard. The Kinetic State optimises the entire enterprise while continually moving it forward to maintain its improved competitive advantage.

The Kinetic Code therefore aims to transform an organisation and release it's potential through the use of a strict set of guidelines (the six C's). 

There will be more in-depth posts following this one that go into more detail about each of the six C's, but if you would like to read more now please visit the 'Kinetic Code' section of our website.