Fabrizio Piras has hit the nail on the head here.  Every business needs the Followers, the Tweakers and the Reinventers and those fortunate to have an abundance of all three are clearly the businesses going places.

But there also needs to be a culture to support this.  Great insights never see the light of day if there isn't a system for publishing them or if the management is closed to new ideas.  Take Google as a well-known example.  Their famous "20% time" policy has been responsible for the development of Google News, Gmail, and even AdSense.  Of course it is supported from the top.  This is it in Larry Page's own words:

"We encourage our employees, in addition to their regular projects, to spend 20% of their time working on what they think will most benefit Google.  This empowers them to be more creative and innovative. Many of our significant advances have happened in this manner."  

So let's hear it for the Followers, the Tweakers and the Reinventers.  If you know who they are in your business: support them, make them feel good and keep encouraging them.  If you don't know who they are: seek them out quickly - before your competitors do.  They are gold dust.